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Create stunning videos, easily
InVideo is a powerful, online video editor. It comes packed with 5000+ templates, iStock media, music library, filters, transitions and much more.
ROLE
Senior Visual and Motion Designer
DURATION
JAN 2018 - JULY 2021
"At InVideo, our mission is to re-invent video creation and make it accessible to the world ultimately. We firmly believe that the future of video creation is in the browser, collaborative and easy, across devices."
Convert text to video
The article to video (A2V) flow helps user convert text content to video in 3 easy steps with the help of 50+ AI powered themes.
RESPONSIBILTY
Designing and delivering the basic video design structure and system for the A2V format on which video templates/themes are created and shipped on to the platform.
TEAM
2 Designers
4 Engineers
GOALS
Understand the user requirement and the most used text based content structure
Reduce the time taken to edit the first video design draft for the user
Provide multiple options for video design templates with different image and text formats
PROCESS
Design
1. Break down the video into scenes and elements as per user requirement and the text content being used.
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2. Create and design multiple options for each decided scenes with different elements based on different positions, amount of text, number of images, social media links (with or without images)
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3. Design the visual frames and elements based on the decided video structure.
Develop
The video design structure was sent to the engineering team who then created structure on Javascript.
The visual design data and elements for the template design are then added to a JSON file format which the server reads and displays on the tool.
Deliver
The final template design is then taken through a thorough QA to check all elements are working fine as per the original designs and then shipped live on the tool
Quick videos
As we shifted more towards B2C, the platform gave the users more freedom to edit and create their own videos with Quick videos (pre made templates) and start from scratch(blank canvas).
RESPONSIBILTY
Leading a team of 3 designers to design and deliver templates (1000+) for various video and content categories. Also, curating various design elements(200+) for the video design elements library on the platform for the users to give more options and enhance the user's video creation experience when starting from scratch.
TEAM
5 Designers
2 Engineers
2 QA analyst
1 Content Manager
2 Content writers
GOALS
Provide multiple options for video design templates with as per content and video categories in all dimensions
Update design element library on the platform regularly with easy to use assets for users
Templates are easy to use and meet all the requirements for the user to reduce the video creation time and enhance the video making experience
PROCESS
1.
Design the video structure and framework for different video categories
2.
Understand content and brainstorm visual design for the specific topic and theme
3.
Create the template on the platform with all the necessary design elements in different dimensions
4.
Ship the template design
to engineers to update on the tool and then to QA team
5.
After QA check, template goes live on the platform
6.
Edit and make changes when user feedback comes from the support or community teams
Marketing and Social content
RESPONSIBILTY
I was the sole designer responsible for designing and delivering visual and motion design content for various marketing campaigns and social growth content for different platforms.
TEAM
1 Designer
1 Social Media Head
1 Content writer
1 Content Manager
1 Influencer Marketing Lead
GOAL
The main aim of the marketing campaigns and social content was to promote the the product and get more users on board as well as help existing users know more about the product among the InVideo community.
- Marketing campaigns resulted in 2k+ new paid users
- Social media (Instagram) followers increased from 8k to 13k
- Cut to the Chase, a social media series of 13 episodes helped in building user database, how they interact with the product and issues they would face. This gave an interesting insight as to how to make the product better and provide a better video creation experience.
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